Some logo, identity and branding design for startup projects


Logo and Web Design of Casabianca Comunications

Worked during: 2011
Objects designed: Logo, Branding, ui and Web.
Website: http://www.casabianca.cl

casabianca_01_jpriveros.com

casabianca_02_jpriveros.com


Identity Design of the City of Valparaíso, Chile (UNESCO World Heritage Site)

Project that I’ve been working since 2007. First, at the University of Viña del Mar, where I was responsible for the design of the logo of Valparaíso focused in its declaration as UNESCO World Heritage Site and as Chile’s Cultural Capital.

I performed a process of conceptualizing and designing several initial versions, ranging from complex to simple, until i finally develop a complete manual corporate brand.

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Later, in 2009 I participated in the contest “Tourism Brand Valparaiso Contest”, creating a new version of the logo as those studied but including concepts related to tourism.

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